About
Kit...
Currently Working As:
UX Strategist @ ClickThrough Marketing
Specialising in data-driven, user-centered design, I optimise digital experiences by integrating UX principles with strategic CRO practices. With a strong foundation in UX strategy, research, and design, I lead end-to-end processes to deliver solutions that align user needs with business goals. As UX Strategist at ClickThrough Marketing, I leverage qualitative and quantitative insights to improve user journeys and drive measurable growth across digital channels.
With a decade of experience in user-centered design, I excel at collaborating with cross-functional teams to create impactful design solutions. As a seasoned mentor and former UX/UI instructor at the University of Birmingham, I champion user-centered principles and guide thoughtful design decisions that deliver meaningful results.